THE
scoop
Logic + Humanity =
Effective Marketing
Empathy in the ad & marketing industry is low, barely surpassing that of the mainstream
Ineffective strategies harm society, the economy, environment, and tech resulting in
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same status quo
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part of $20b lost annually
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sketchy brand safety
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distrust
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40% ad blocker usage
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consumer journey gap
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homogenized experience
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increased carbon footprint
NAME THAT BRAND WORK
HOVER OVER EACH CIRCLE
Got haircare content creators who sought textured hair solutions to embrace hair tools by sharing their hair journey
Set box office
record at US $652.2m by mixing
sensory rich travel elements for a faux dino resort on the Isle of Nublar
Increased high quality travel by 20% by digitally immersing culturally fluent travelers in the South Pacific
Got #momsinrareform who upcycle to show how landfills were spared from 1000s of lbs of vinyl billboards by accessories and extended brand stories
Reached cultural groups to inspire more families to explore 10000 restored trails in US National Parks post pandemic
Got fans who love French festivals to submit sponsored user generate content as "rightful heir" of tickets left behind by their rich "missing uncle"
Unlocked an ancient treasured city with discovered stories depicted by virtual characters immersively
Invited Puget Sound
commuters who rode the ferry to exercise on a floating gym resulting in new healthcare membership by 28%
SOLUTIONS
EFFECTIVENESS
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improves experience
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lessens fraud & fatigue
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saves money
AUDIENCE
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what do we want to learn?
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1P data > 3P data
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lessens bias
PURPOSE-LED
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gives back to society
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differentiates brands
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increases clean energy
ENGAGE & FULFILL
Strategy is like planning a dinner
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Collaborate early on in the creative kitchen
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Research guests (audience)
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Design the menu (strategy)
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Decide on primary themes (connection strategy)
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Serve (multiformat narratives)
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Improve your ecosystem for a better overall experience
ABOUT
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